THE PURPOSEFUL CREATOR Creativity is a fundamental human drive that shapes how we generate and perceive ideas, concepts, and possibilities. It plays a pivotal role in creating meaning, solving problems, and fostering social connections. Yet, many individuals struggle to fully harness their creative potential. This masterclass introduces the concept of Intentional Creativity—the conscious activation of this universal drive. Led by award-winning Creative Director Niyi Okuboyejo, you will explore the multifaceted nature of creativity and learn how to engage its processes with purpose and intention.

SELLING AND EXPANDING INTERNATIONALLY Sylvie Pourrat has over 30 years of professional experience in the fashion industry, and is a key player of the WSN group which gathers some of the most renown fashion tradeshows worldwide like Who's Next and Première Classe in Paris.

AFRICA - A DESIGNER'S UTOPIA This masterclass delves into Nifemi Marcus Bello ongoing research that celebrates the unsung heroes of design - products that silently shape our cities, improve lives, and embody the spirit of ingenuity.

STRUCTURING CRAFT STUDIOS This is an essential masterclass for fashion professionals who work with artisans and develop collections highlighting traditional textiles, for atelier managers and for all those interested in valorizing local know-how. This masterclass looks at the key elements involved in building a virtuous ecosystem that respects people and their values, as well as the demands of brands and international standards. Mariama has a pragmatic approach of an African entrepreneur whose workshops, based in Côte d'Ivoire, have been working with the biggest brands over ten years. In conversation with Emmanuelle Courrèges, journalist.

CRAFTNG SUCCESS In the dynamic landscape of brand management, the role of craftsmanship cannot be overstated, especially in the context of building successful brands in Africa. Craftsmanship goes beyond the mere creation of products; it embodies a commitment to excellence, authenticity, and a unique identity that resonates with consumers. Nelly Wandji, trailblazer entrepreneur and brand strategist with an illustrious career spanning over 15 years, delves into the essence of craftsmanship and its pivotal role in shaping and propelling African brands onto the global stage.

PRINCIPLES FOR CIRCULARITY IN AFRICA This transformative masterclass offers fashion professionals, designers, and enthusiasts an invaluable opportunity to explore innovative sustainable strategies that challenge traditional norms. Zara Odu, leading advocate in the industry and founder of Designers Consociate, closely examines the core principles of the circular economy and explore methods to shift from the conventional linear 'take, make, dispose' model. Resource Booklet: https://issuu.com/lagosxparis/docs/resource_booklet_circular_economy